Creating the MoodI had the honor of going to see a client this week to create some imaging for a web promo campaign. We had two models, to photographers and one (PA) on site to make things happen. It was a quick shoot because the boutique was still open for business. It's 'super' important to forward think by working backwards. Whenever trying to create the right look for a shoot or design etc., I always think about what I'm goin to end up using it for. That way I can determine how much or little I need to pull things together conceptually. We had to catch a vision extemely quick and move out! We created an actual set from some left over display pieces and created 2 themes I deem worthy of ad showcasing. Within 2hrs we orchestrated some pretty awesome pieces for the upcoming campaign. Check out some of the elements in our 'folio' section.